It has to be seriously frustrating for YouTubers like Jon Paula, who make their living on the site, to see their revenue and view count slip year on year despite the the fact that their video production is improving. The changes that Google made to the site in 2013 actually made the site worse in my opinion. Channels all look the same, some comments are weirdly linked to Google+, thumbs up/down on comments basically don’t work, subscription feeds are constantly changing, the list goes on. I didn’t realise that these changes had such a negative effect on creators too.